HomeThe Hurdle Rate for Cloud Growth
Hurdle Rate by Company: Who Has Room to Beat It (Mechanical Projection, Same Basis as Above)
Hurdle Rate by Company: Who Has Room to Beat It (Mechanical Projection, Same Basis as Above)#
Each company's hurdle rate is its depreciation growth; Google Cloud still clears it even on the strictest basis, the strongest signal of the group.Draft, pending review
How to read this chart
The numerator is company-wide D&A, so the hurdle is systematically high; use it for the ranking and trend of each company's cushion, not the absolute level. Meta measured on company-wide revenue is actually the most faithful, since its AI monetization sits in the company-wide P&L anyway.
Source: FinSight compilation and estimates · Updated 2026-09-03
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